National UTV Day Launches August 18 – A New Tradition for Riders, Ranchers, and UTV Enthusiasts Everywhere

On August 18, 2025, the UTV community will have something brand new to celebrate: National UTV Day. Created by UTV Source, this annual observance is dedicated to the people, the machines, and the lifestyle that unite us—whether you ride for adventure, work, or a little bit of both.

Why National UTV Day?

Since launching UTV Source on August 18, 2018, we’ve been proud to serve a community as diverse as the UTVs they drive. From weekend warriors blasting dunes to ranchers hauling feed, from hunters heading deep into the backcountry to farmers checking fences, UTVs have become an essential part of work, play, and connection.

We wanted a day that recognizes all of that—and now we have it. National UTV Day is our way of giving back to the community that’s supported us, inspired us, and fueled our passion for the sport and industry.

When & Where

The date? August 18—chosen because it’s the anniversary of UTV Source’s founding and now, the kickoff of an annual tradition. This is Year One, and we want it to be big.

How to Celebrate National UTV Day This is your day—celebrate it your way:

• Hit the Trails – Gather your crew and ride your favorite local routes.

• Put in Work – Show off how your UTV gets the job done on the ranch, farm, or worksite.

• Host a Meetup – Organize a barbecue, campfire, or shop night with fellow owners.

• Show Your Build – Post photos or videos of your machine, from fresh-off-the-lot to fully customized.

Get Involved

Help us spread the word for Year One:

• Tag @utvsource in your posts

• Invite us to collaborate on Instagram

Why It Matters

UTVs connect people—through shared work, shared trails, and shared stories. National UTV Day is more than just a date on the calendar. It’s a way to celebrate the passion, camaraderie, and versatility that make this community unique.

Let’s make August 18 a day that belongs to all of us.

Learn more about National UTV Day here: https://www.nationaldayarchives.com/day/national-utv-day/