Polaris Presents: Ghost Town Living with Brent Underwood — A True Test of Grit in Cerro Gordo
Ghost Town Living at 8,500 Feet: Polaris Off Road & Brent Underwood Take on Cerro Gordo
In the latest episode of Polaris Off Road’s “Tough Doesn’t Quit” series, you’ll ride shotgun with Brent Underwood as he takes on one of the most unforgiving off-road landscapes in California: Cerro Gordo. Nestled between Mount Whitney and Death Valley at 8,500 feet elevation, this old mining town has no running water, nearly zero infrastructure and some of the harshest weather you’ll find.
The Setting: Remote, High Altitude, Unforgiving
Cerro Gordo isn’t your typical off-road stop. The terrain is steep, the access routes gruelling and the altitude alone presents a challenge. But Underwood sees more than just desolation—he sees possibility. His work here isn’t about weekend joyrides—it’s about restoration, purpose and preserving history.
Polaris Off Road Vehicles: More Than Recreation
In the video you’ll see Underwood rely on Polaris vehicles (side-by-sides built for work and terrain) to haul materials, navigate rough access roads, and move supplies up steep grades. The story supports why capability matters for any off-road operator—whether you’re hauling gear, towing parts or heading into remote country.
Restoration Meets Off-Road Lifestyle
Underwood’s vision for Cerro Gordo is rooted in preservation. For years he’s been bringing the town back—rebuilding structures, maintaining trails, reviving mining-era buildings. Every load carried, every beam set, every trail cleared becomes an off-road mission. That mission aligns with the ethos of the off-road community: grit, self-reliance, getting things done.
Why This Story Matters to the UTV Crowd
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Challenge your terrain comfort zone. If you can work at 8,500 feet with minimal support, you can ride nearly anywhere.
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Utility meets adventure. Off-roading isn’t always jumps and dune runs—it’s sometimes hauling steel, clearing trails and working remote access.
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Brand values in action. The “Tough Doesn’t Quit” story isn’t just a tagline—it’s how Polaris presents its identity in real-world rugged conditions.
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Story that resonates with UTV Source’s audience. Your community of dune riders, mud riders, back-country explorers—they’ll see a story here that reflects more than just fun. It’s purpose.
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Gear-up relevance. Think about your rig: Are you equipped for serious work? For remote terrain? The story underscores the value of capability, durability and multi-purpose utility.
Key Takeaways for Your Ride
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Prepare for real terrain. High altitude, steep grades, rough access—these amplify challenges.
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Choose a rig built for utility and durability. Whether you ride a Polaris RZR, RANGER or GENERAL, the mission matters.
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Apply the mindset of restoration and mission. Whether you’re helping a friend rebuild a trail or taking your machine into remote terrain, the attitude counts.
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Share the story. Use this episode as content: blog posts, emails, social-teasers—your audience will engage with real missions, not just product hype.
With Brent Underwood and Polaris Off Road at Cerro Gordo, you’re getting more than an off-road story—you’re getting a demonstration of what grit and Polaris Side by Side machines meet when the conditions don’t relent. At UTV Source, when we talk about “tested and trusted,” this is it. A remote ghost town, high elevation, no running water, minimal access—yet a machine that performs and a rider with purpose.
Ghost Town Living – Polaris “Tough Doesn’t Quit” (feat. Brent Underwood)
