Michael Rickman's Off-Road Journey: Inside Segway Powersports' Vision and Innovation
Hey UTV Source fans,
Get ready for an exciting ride into the heart of Segway Powersports with the latest episode of "Behind the Brand." This time, they're diving into the story of Michael Rickman, a true off-road aficionado who's spent a lifetime tearing up dirt tracks and working in the automotive world. His latest adventure? Bringing his unique blend of passion and expertise to Segway Powersports, aiming to boost the brand's presence and customer satisfaction across Texas and Oklahoma.
Rickman's joining the Segway team isn't just another career move—it's about being part of a brand that's all about breaking barriers and redefining experiences for dealers and enthusiasts. This aligns perfectly with Segway's thrill for off roading and pushing the limits in the UTV space.
And here's the cool part: Segway's new video series "Behind the Brand" isn't just your average marketing spiel. It's a deep dive into the real people behind the Segway brands values, and culture that make Segway Powersports tick. This series is a goldmine for anyone who's ever wondered what goes on behind the scenes of a leading powersports brand. It's all about authenticity, transparency, and giving you a front-row seat to their journey.
Gabriel Cruz, the Marketing Director at Segway Powersports, hits the nail on the head. He says that to really resonate with us, the riders and enthusiasts, brands need to immerse themselves in our culture and understand what drives us. This series is a step towards building that trust and staying relevant in a world where their tastes and preferences are always evolving.
A bit about Segway: Since 2012, they've been at the forefront of innovation in short-distance transportation and robotics. Part of the Segway-Ninebot Group, Segway Powersports is all about blending technology with fun and practicality, living up to their motto "Fear No Place."
For more insights and updates, check out their website at www.segwaypowersports.us and follow them on social media @segwaypowersportsus.
Ride on, and stay tuned for more industry insights and exciting updates!
Cheers,
UTV Source